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Vista, California – March 15, 2011 – EarthLite, Inc., (www.earthlite.com) the premier brand in professional massage equipment for nearly 40 years, along with its sister companies, StrongLite (www.stronglite.com) and Living Earth Crafts (www.livingearthcrafts.com), announces an immediate Employee Donation Match Program to assist with the medical needs of the thousands injured in the earthquake and tsunami devastation of Japan this month.
On Friday, March 11, 2011, a 9.0 magnitude earthquake struck 80 miles from Sendai off the east coast of Honshu, Japan, triggering a tsunami that caused massive damage along the coastline with powerful waves sweeping away cars and buildings. The death toll is expected to reach more than 10,000. Over 6000 are confirmed dead or missing at present.
EarthLite, headquartered in Vista, CA, has global operations extending well into Asias, including a distribution center in Tokyo and numerous sales partners close to the center of the worst destruction. When EarthLite employees heard about the widespread devastation, they came together to service this tremendous need with the help of the American Red Cross.
“The Red Cross relief teams are doing a fantastic job over there. They were the overwhelming choice of our EarthLite team when determining where our donations will make the most immediate impact during this critical time so soon after the disaster,” says Jim Chenevey, CEO of EarthLite.
“We have employees with family in Japan. The response from our team has been spectacular – I’m so touched by everyone’s generosity. As soon as we heard the news, everyone asked what they could do to help in any way,” says Tomas Nani, Founder of EarthLite.
EarthLite is no stranger to providing aid. Their EarthLite Response Team (ERT), a group of handpicked massage therapists, was created to deliver massage therapy to victims and relief workers in the aftermath of the Asian Tsunami disaster in December of 2004, and later for Hurricane Katrina in the United States. In response to recent events, the ERT is already on the ground in Japan, working with our local distributor Yuichi Someya of Momitaro to supply massage therapy chairs, supplies and volunteer manpower to victims and evacuees from some of the most devastated areas.