Making First Impressions Count

Has a spa ever made a really good first impression on you? What about a really bad impression on you? I would bet money that you remember both incidences. Am I right? I certainly hope so, because that’s exactly what I want to touch on today: Impressions. Or, more accurately, how first impressions affect our overall spa experience.

I truly believe that first impressions are crucial to our experience in a spa. After all, a first impression sets the tone for the entire spa experience. I’m not suggesting that poor first impressions can’t be reversed, but that we shouldn’t have to try to reverse them. If you make a good first impression, you won’t have to put that extra effort in. To my mind, that’s worth its weight in gold.

So, what does this have to do with your spa? You may have already guessed: I’m talking about the reception or lounge area. After all, it’s what makes the first impression on your clients, isn’t it? You can have the latest in-room spa equipment, supply stunning linens, provide the tastiest teas, but if your reception area falls short, your client’s experience will suffer for it.Remember, your reception area will be the first thing they note and the last thing they see.

In short, make your spa reception area inviting. Ensure it’s comfortable and that it truly induces relaxation. Imagine, if you will, that the client’s relaxation experience actually starts there. While I don’t know exactly what changes might benefit your reception area, I know that even the smallest things can make a big difference (hey, didn’t I mention that in last week’s blog?).But you’ll have to take that step and make those changes.If you take them one step at a time, they’ll prove easier than you think.

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