Social Media: What’s the Big Deal Anyway?

Okay, I’ll admit it: Years ago, I was as reluctant as the next person to sign up for Facebook. At the time, I had (go ahead and gasp) a MySpace page. After mounting pressure, however, I finally caved and signed up. It took me nearly a year to really “get into it” but I eventually [...]

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The Green Dilemma

I’ll admit it: this whole “Go Green” business is driving me nuts. Not because I don’t place value on environmental sustainability (I absolutely do), but because it often feels more like a sales and marketing ploy than an authentic movement. Everywhere I go, I see green product descriptions. Everyone is green these days. Everything is [...]

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Your Most Reliable Worker: Your Treatment Table

I know what you are probably thinking right now: You are your business’s most reliable worker. Right?Well, sort of. Not really. Let me explain. While there is, indeed, some truth to the fact that you are the crux of your business, I would argue that your treatment table is, in most cases, the most reliable [...]

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Your Spa: It’s a Business, too.

I’d like to start out today’s blog by sharing an early career faux pas of mine. It wasn’t horrific, but I certainly felt like a failure at the time. Here’s what happened: I went to meet a high-profile client to train her team ona series ofmassage products and spa equipment they had purchased before theirspa [...]

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Innovation

Innovate, Innovate, Innovate. It seems like everybody’s doing it these days. It peppers the ads we see in our favorite industry publications, it’s on the packaging of just about every skincare product I’ve ever tried (and I’ve tried quite a few!), and it filters its way into the sales pitch of just about every company [...]

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Making First Impressions Count

Has a spa ever made a really good first impression on you? What about a really bad impression on you? I would bet money that you remember both incidences. Am I right? I certainly hope so, because that’s exactly what I want to touch on today: Impressions. Or, more accurately, how first impressions affect our [...]

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Sustainability: The Little Things

Last week, something really struck me. It wasn’t anything new, really, but it hit me all the same. In the span of less than a second I was reminded of the importance of the small choices we make and of how they impact our environment, our world. It happened when I witnessed a Living Earth [...]

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Product Manuals – Why They Matter!

I know what you’re thinking. Why in the world would someone actually blog about product manuals? I know, I know. And, to a certain extent, you’re right. Why would anyone feel the need to give those ultra-boring pieces of paper more than a moment’s thought? I’ll tell you why.

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Taking the ‘Sales’ Out of Retail

I had the pleasure of sitting in on part of the recent AMC Rally at the Earthlite/Living Earth Crafts facility this week. Of all the things I learned, one thing really hit home for me. It centered on the subject of retail. The crux of it was this: Retail isn’t simply a way to increase [...]

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Adjustability and Foam – The Keys to a Good Facecradle

I have had facecradles on the brain lately. Let’s face it (no pun intended): I pretty consistently have spa equipment of some type on the brain. Lately, however, I’ve developed a newfound respect for our cushy, oh-so-important little friends. The truth is that I had underestimated their importance. I suspect that I’ve been exposed to [...]

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