Archive | March, 2012

Your Spa: It’s a Business, too.

I’d like to start out today’s blog by sharing an early career faux pas of mine. It wasn’t horrific, but I certainly felt like a failure at the time. Here’s what happened: I went to meet a high-profile client to train her team ona series ofmassage products and spa equipment they had purchased before theirspa [...]

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Innovation

Innovate, Innovate, Innovate. It seems like everybody’s doing it these days. It peppers the ads we see in our favorite industry publications, it’s on the packaging of just about every skincare product I’ve ever tried (and I’ve tried quite a few!), and it filters its way into the sales pitch of just about every company [...]

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Making First Impressions Count

Has a spa ever made a really good first impression on you? What about a really bad impression on you? I would bet money that you remember both incidences. Am I right? I certainly hope so, because that’s exactly what I want to touch on today: Impressions. Or, more accurately, how first impressions affect our [...]

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Sustainability: The Little Things

Last week, something really struck me. It wasn’t anything new, really, but it hit me all the same. In the span of less than a second I was reminded of the importance of the small choices we make and of how they impact our environment, our world. It happened when I witnessed a Living Earth [...]

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Product Manuals – Why They Matter!

I know what you’re thinking. Why in the world would someone actually blog about product manuals? I know, I know. And, to a certain extent, you’re right. Why would anyone feel the need to give those ultra-boring pieces of paper more than a moment’s thought? I’ll tell you why.

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